My GA4 consultant services are designed to help companies and agencies fully leverage the capabilities of Google Analytics 4, optimising data tracking and unlocking new growth opportunities. Let me help you turn raw data into actionable insights.
Grasping your website’s performance is key to thriving in today’s competitive digital landscape. With the transition to Google Analytics 4 (GA4), businesses now have access to advanced tools for tracking and analysis. Google Analytics 4 is not just an upgrade; it’s a revolution in data analytics. By partnering with me as your GA4 consultant, you can unlock the full potential of these advanced features, ensuring your business stays ahead of the competition.
Understanding how I work is essential to appreciating the value of my consultancy. My approach is designed to provide a seamless and effective implementation of GA4, ensuring that your business benefits from tailored strategies and robust analytics. Below, you’ll find a detailed breakdown of my step-by-step process, crafted to address your specific needs and deliver actionable insights every step of the way.
The journey begins with a no-obligation consultation to understand your business needs and goals. This step allows me to determine how GA4 can address your specific challenges.
In this meeting, I establish the foundations for a robust data strategy tailored to your business needs. We identify your key KPIs, investigate user behaviours to track on your website, outline conversion goals, and analyse the structure of your website. This collaborative session ensures a clear understanding of your objectives and sets the stage for actionable insights.
A comprehensive audit of your existing Google Analytics account is conducted. This includes reviewing data quality, ensuring compliance with user data protection laws, verifying that conversions transmit all necessary information for optimal tracking, and identifying what is missing to meet your data-driven decision-making needs.
This phase involves a comprehensive analysis that spans technical SEO, on page and off page SEO strength. I focus on areas such as site speed, mobile-friendliness, security protocols, and indexability to ensure your website meets the highest standards for search engines. I evaluate all areas of your website to create a complete picture of your site’s current performance.
I provide a detailed overview of the project, outlining the key milestones, deliverables, and timeline. This step gives the client the opportunity to review all aspects of the strategy and provide their input before moving forward with the implementation phase.
I handle the technical setup of GA4, including configuring tracking, custom events, custom dimensions, and personalised reports within the GA4 exploration area, as well as integrations with other tools such as Google Ads, Search Console, and Looker Studio.
Rigorous testing is conducted to ensure the accuracy and reliability of your data. This step is critical to making informed decisions based on clean and precise analytics.
Tailored reports are created to provide actionable insights aligned with your business objectives. Using Looker Studio, I build dashboards that track behaviour funnels and all your primary KPIs, simplifying complex data and empowering you to make data-driven decisions with confidence.
I provide hands-on training to your team, equipping them with the skills to navigate GA4 confidently. This includes creating reports, analysing data, and leveraging insights effectively.
Choosing the right professional for your Google Analytics needs can make all the difference in achieving your business goals. Here’s why I stand out:
I adapt my services to meet your specific business needs, ensuring your analytics setup aligns with your goals.
I design solutions that grow with your business, ensuring long-term value and flexibility.
I empower your team with the skills and knowledge needed to confidently use GA4 and make data-driven decisions.
Don’t let inaccurate or incomplete data hold your business back. Contact me now to schedule a consultation and learn how I can help you unlock the full potential of Google Analytics 4 for your organisation. Let’s turn your data into a powerful tool for growth and success.
I work with clients from all industries and backgrounds but often see common themes within their questions. To the right are some of the most frequent.
A complete GA4 setup includes configuring event tracking, custom dimensions, enhanced conversions, and data integrations with tools like Google Ads and Tag Manager. It also involves testing the setup to ensure data accuracy.
The implementation timeline depends on the size and complexity of your website or app. A standard setup can take between 1 to 2 weeks, while advanced configurations might require additional time.
Yes, I provide comprehensive training sessions to help your team understand and utilise GA4 effectively. This includes navigating the dashboard, creating reports, and interpreting data.
I perform regular audits to verify the accuracy and reliability of your data. This includes checking for gaps in tracking, inconsistencies, and potential errors in the setup.
